What is an Ambassador?
Wellingborough Chamber – Ambassador Programme
‘Passionate about Wellingborough & East Northants’, ‘Working for Wellingborough & East Northants’, Well-connected in Wellingborough & East Northants’
What is a Wellingborough & East Northants Ambassador?
Ambassador programmes have become a well established tool over recent years to promote locations and enable influential business leaders of an area to extol the virtues of the place their business is based in. It will help to increase civic pride and also develop confidence for individuals and businesses looking to invest in Wellingborough & East Northants increasing wealth and business opportunities for existing firms.
Every resident and employee within Wellingborough & East Northants should be a positive advocate for the area…. however, we want to start with a select number of Chamber members and to focus on some key business leaders who will have the greatest potential influence.
How does it work?
The Ambassador Programme is an informal network of business people, hosted and supported by the Wellingborough & East Northants Chamber of Commerce, who will promote Wellingborough & East Northants to other businesses, understanding the opportunities that are available and selling what Wellingborough & East Northants has to offer. In doing so it can help influence outsider’s perceptions of the Borough and ultimately increase investment in the town which will be beneficial for everyone. It should happen as part of the general dialogue and conversation with new business contacts.
What type of person are we looking for?
Everyone can help to ‘talk up’ Wellingborough & East Northants and to put a positive spin on the area’s attributes, however, a limited number of key business leaders will have access to other influencers and will come into contact with key decision makers both nationally and internationally. The Chamber is looking for individuals who are committed to seeing Wellingborough & East Northants develop and improve its economic status.
Why develop an Ambassador programme for Wellingborough & East Northants?
Wellingborough & East Northants has a fantastic existing set of assets – direct access to London’s Eurostar terminal in 50 minutes via the Midland Mainline, an established international business community, a low cost business location within 4 hours of most other destinations in England and an enviable quality of life for employees – as well as offering the potential for so much more. Future proposals include the release of over 100ha of employment land, development of new housing and communities, a new transport interchange at the railway station alongside a new business district, town centre improvements and better retail facilities. Now
is the right time for Wellingborough & East Northants to start spreading the message…
Why should I become an Ambassador?
Being a Wellingborough & East Northants Ambassador will help you to understand the area in which your business operates. It will bring you into an informal network of local businesses facilitating referrals and increasing the attractiveness of your business to potential employees helping you to recruit the right people. By promoting the local area you will also be promoting your own company, getting recognition for your part in sustaining the local economy and helping to shape Wellingborough & East Northant’s future .
How much will it cost me?
It will not cost you anything to be an actual Ambassador although we do like all Ambassadors to be a member of the Chamber. This would provide your business with all the usual benefits of Chamber membership and if you’re not already registered would cost businesses with 1-49 employees £50 and 50+ employees £150.
How much of my time will it take?
The actual time that you put into this will be up to YOU. To work effectively though Ambassadors should be promoting Wellingborough & East Northants as part of their normal working days – passing on information to new contacts and business colleagues and making them aware of what opportunities exist. We will provide information, statistics and literature which will help you to promote Wellingborough & East Northants and the local business community.