The Department for International Trade (DIT) programmes, ‘Take Your Website to the World’ and ‘Take Your Social Media to the World’, are currently taking place until the end April.
Businesses who attend the programmes will increase their visibility and number of customers around the world.
Take Your Website to the World is a free programme designed to help businesses who sell overseas to attract and appeal to an international audience.
From January 11 to April 19, 2022, the programme will provide attendees with skills and knowledge on developing a website.
A business’ website, described by DIT as a ‘window to the world’, has the potential to reach more than 4 billion people around the globe.
Agenda:
- 8 February – Platform, Providers and Preparing your Website Brief
- 22 February – Creating and Adapting content for an international audience
- 8 March – Search Engines: How they work, and what they look for on your website
- 22 March – Increasing website traffic through paid and organic search
- 5 April – Conversion Rate Optimisation (CRO) in 7 easy steps
- 18 April – How to track and monitor your website analytics to increase performance
Take Your Social Media to the World will assist and show businesses how to increase their visibility online and go where their customers are.
The global average amount of time people spend on social media has increased to over two hours per day, so it is vital for businesses to have a social media presence.
The programme is taking place from January 18 to April 26, 2022.
Agenda:
- 1 February 2022 – LinkedIn for business professionals
- 15 February 2022, – YouTube for business
- 1 March 2022 – We Chat for business
- 15 March 2022 – Pinterest for business
- 30 March 2022 – Instagram for business
- 13 April 2022, – TikTok for business
- 26 April 2022 – Line (Japan) for business
Take Your Website to the World: Find out more and register here.
Take Your Social Media to the World: Find out more and register here.