Virtual masterclass | 9th June 2021 | 14:00 – 16:15
The Department of International Trade has organised a free masterclass, designed to meet the needs of SME business professionals who need to maximise virtual and visual media to maintain a high level of customer service, as well as pitch to new prospects.
In the absence of physical trade shows, overseas travel and a firm handshake to seal the deal, the way we do business throughout the world has now not only changed, but the accelerated shift in our use of virtual and visual technology has shunted us forward half a decade in just a matter of weeks.
Whilst we’ve been pretty good at hitting the ground running adapting to what we thought would be a temporary measure, virtual communication has now fast become integral to how we do business with our overseas counterparts.
About this masterclass
This fully funded Masterclass has been designed to meet the needs of SME business professionals who would normally have met existing and new customers in physical environments, and who now need to maximise virtual and visual media to maintain the same high level of customer service, as well as pitch to new prospects.
What will you learn?
Divided into three parts, we will take you through the following sessions and provide you with practical tips and tricks to maximise your proposition, pitch and promotion through virtual and visual media.
Session One: Nail down your offer
In this session with multi-lingual international digital trade and communications specialist Susan Roe, you’ll learn:
• Whether your value proposition hits the mark
• The difference between whining and winning at your elevator pitch
• How to get your message across to overseas counterparts in understandable English, and when to
use language specialists
Session Two: Perfect Pitch Performance
Now that you have nailed down your offer and who to target, this session with communication coach Mike Kelly will focus on how to:
• Maximise your presence on virtual platforms
• Create a strong, lasting impression
• Increase impact with better energy, intent and credibility
• Build a positive relationship and interaction with a virtual audience
Session Three: Camera, Lights, Action!
In this session we’ll be combining all the above and TV news cameraman, editor and producer David James will be explaining how to prepare for and execute great video footage using techniques such as:
• The ‘talking head’ – look and sound like a pro on your next virtual meeting or video
• The B-Roll – combing the ‘talking head’ and your own phone/camera
• Repurposing your 2-minute video on social media, and how to adjust content for international appeal
How to register
This interactive masterclass will be delivered online via Microsoft Teams and you will receive joining instructions with a link to your session after your place is confirmed. Attendance is free but limited, and places are expected to go fast, so use the link below to register your interest in attending today.
Please note: priority will be given to businesses based in the Midlands Engine region, and that your place is not guaranteed until you receive confirmation from us.
For any other export related queries please contact DIT East Midlands at events@tradeEM.co.uk or call 0345 052 4001.